Like Music To Our Ears

When over 9.5 million people visit the UK for music festivals and events every year (spending a hefty £3.7 billion for the pleasure too) – we must be doing something right. And that, ladies and gentlemen, is what you call, successful music tourism.

International music tourism is booming. The UK are masters of it – and Liverpool does its fair share of bringing in the punters. Our Beatles boys bring in £82 million per year to the Liverpool economy and generate 2,335 jobs, thanks to the estimated 1.15 million people that come over to see the likes of The Beatles Story, the Cavern Club and the lads childhood homes.

But our flourishing music tourism industry is more than The Beatles. We’ve got Liverpool Music Week, the Liverpool International Music Festival, Liverpool Sound City, Liverpool Psych Fest & Positive Vibrations – all attracting tens of thousands of music lovers to the city, worth millions to our economy. The Beatles were merely the fantastic foundations, gearing Liverpool up for what was still to come.

Now we’ve given you a snapshot of its importance, it’s time to get down to the good stuff. Imagine the most comprehensive journey into the depths of music tourism; a chance to pick the brains of the very best in the industry – all right on your doorstep?

Well, stick this in your diaries: February 17th 2017

Liverpool is hosting the global music tourism conference, the Music Tourism Convention; the very first of its kind. This is your exclusive invitation to explore how music impacts, benefits and improves tourism offers; from festivals to heritage, music trails to food and music partnerships.

World-class speakers across music, tourism, public, private and creative sectors will be sharing their experiences for this one-day only treat at the Titanic Hotel. Think representatives from UK Music, Notting Hill Carnival and BBC Radio, Proms and Performing Groups, all offering a pretty unique opportunity to gain insights through engaging and diverse panels - from those at the very forefront of the industry. Who knows, you might come away an expert & wow all your mates.

The Music Tourism Convention is a great chance to learn from each other; not only to maximise the international music tourism’s positive potential on small, medium and large businesses, but to remind us all that it’s more than okay to spend all our money on music events abroad. In fact, it’s GOOD KARMA. We definitely encourage it.

Tickets are selling like hot cakes so you best be quick. To get your hands on these golden tickets, and for extra info, take a look here. Long live music tourism! (and all the boss times that go along with it)

Tags: , Music Tourism Convention, Sound Diplomacy, Titanic Hotel,

Published: 25/01/2017