Bang On Trend Visitors enjoy Liverpool's 'One Magnificent City' celebration, 2015

Bang On Trend

Tripadvisor graphicNobody books a holiday without looking on TripAdvisor.

With millions of up to the minute, brutally honest, authentic user-generated reviews and ratings, TripAdvisor know travel like Einstein knew physics. But where are the really cool European places? The destinations on the rise, but also bang on trend?

TripAdvisor analysed their global network of millions of contributors for their annual ‘Traveller’s Choice Awards’ and they placed Liverpool as Europe’s fourth highest ‘destination on the rise’, beating Valencia and Santorini.

Portugal’s picturesque coastal city of Porto, a World Heritage site, and one of Europe’s oldest cities, was ranked number one, followed by Moscow and Brighton.

“People trust the opinions of real travelers…”

Award-winners were determined by using an algorithm that measured the year-over-year increase in positive TripAdvisor traveler feedback and interest in accommodations, restaurants and attractions across destinations worldwide.

Chris Brown, director of Marketing Liverpool said: “Liverpool’s position as a leading European destination is clearly on the rise. Today’s recognition from TripAdvisor demonstrates this in a really interesting way. People trust the opinions of real travellers, who have experienced destinations for themselves.

“This accolade is important because it’s not based on a successful bid or panel of expert opinions. It’s based on thousands of opinions from real travellers, over a number of years, from all over the world.

“Liverpool is a destination that delivers for holiday makers and exceeds people’s expectations. TripAdvisor’s travellers know this.”

Liverpool’s assistant mayor, and cabinet member for culture and tourism, Cllr Wendy Simon, said: “It’s fantastic news that once again we’re one of the top ten must-visit locations according to TripAdvisor.

“This city has so much to offer when it comes to its history and rich cultural heritage that visitors are spoilt for choice when they spend time here. Whether you’re passionate about architecture, music, sport or shopping Liverpool is an unamicable destination.”

Here are TripAdvisor’s top 10 Travellers’ Choice Destinations on the Rise – Europe:

  1. Porto, Portugal
  2. Moscow, Russia
  3. Brighton, UK
  4. Liverpool, UK
  5. Granada, Spain
  6. Funchal, Portugal
  7. Oia, Santorini, Greece
  8. Krakow, Poland
  9. Valencia, Spain
  10. Cologne, Germany

For more of TripAdvisor’s ‘choice’ destinations click here.


Published: 09/12/2015