Looking Good Liverpool

Liverpool’s getting a sexy new city-wide celebration of style in the perfectly dressed form of The Clothes Show.

The three-day showcase will bring thousands of dedicated fashion followers to the city, with events being held in landmark buildings, including Liverpool Cathedral, St George’s Hall, Camp & Furnace and Liverpool Echo Arena.

“As a city that celebrates and embraces culture and arts, Liverpool not only supports fashion and diversity but encourages it…”

The British Style Collective presented by The Clothes Show” will take place next July featuring dozens of catwalk shows. But, as ever, with Liverpool, it’s not just about looking good. The event will also make the most of its new location, with a full-figured programme of nightlife, music and entertainment.

The Clothes Show event is a big deal, both in the world of fashion and for Liverpool. It’s the biggest event of its kind in Europe and has been going strong since 1989, at its former home, the NEC in Birmingham.

But fashion is all about change and growth and Liverpool’s cultural assets and strong sense of style have turned The Clothes Show’s organiser’s heads and spurred on their ambition. Now, The Clothes Show is itself getting a transformational makeover, thanks to Liverpool. Next year’s event is going to be different, taking things up a notch, becoming a ‘city-wide festival of fashion’ to attract more visitors.

The Clothes Show is moving to Liverpool.
The Clothes Show is moving to Liverpool.

The new expanded event will celebrate fashion, arts and culture on a scale not seen anywhere else in Europe, including fashion shows, food and drink pop-ups, beauty demonstrations and celebrity meet and greets.

Maryam Hamizadeh, director of exhibitions at Haymarket, spoke to It’s Liverpool ahead of today’s announcement: “We are thrilled to be working with Liverpool council to enable us to curate the new, vibrant content and format that will be current, fresh and dynamic.

“As a city that celebrates and embraces culture and arts, Liverpool not only supports fashion and diversity but encourages it, making the city the perfect destination to launch the British Style Collective.

“The festival will be a celebration of fashion, beauty and lifestyle at its finest, giving our visitors the chance to discover bespoke brand experiences and pop ups that they will not find on the high street. We aim to reach new audiences, form new partnerships and provide original content.

Haymarket's Maryam Hamizadeh
Haymarket’s Maryam Hamizadeh

“We will maintain The Clothes Show brand heritage and authority as the market leading consumer fashion and beauty exhibition, but refreshed to represent a new era and visitor experience within such a rich cultural city.”

Joe Anderson, Mayor of Liverpool added; “The Clothes Show has long been the leading fashion exhibition in the country. It is testament to the reputation of this city and its credibility when it comes to staging major events that Haymarket has chosen to make Liverpool the home to one of their flagship brands.

“We have world class venues, a track record of entertainment and a city full of people who live and breathe fashion. It really is a perfect fit.”

The Clothes Show, 7-9 July, Liverpool

Visit www.clothesshow.com/britishstylecollective and follow @ClothesShow

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Published: 08/11/2016

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