What’s it all about…

Liverpool is a city with many untold stories. We’ve come a long way in a short space of time. The city’s achievements and appeal have international reach and significance, but until now they’ve been expressed more like a shopping list than a compelling, cohesive story. It’s Liverpool/I’m Liverpool sets out what Liverpool stands for now and in the future.

It’s a story that’s contagious. The story of a city that doesn’t follow the crowd, but moves to a different beat.

It’s Liverpool isn’t a logo, or a slogan. It’s a celebration; of our people, our places and our passions. It’s about a city that’s recaptured its confidence and swagger – and one that’s a showcase for radical, free thinking creatvity. A cauldron that’s created audacious events like Sea Odyssey, Homotopia, Sound City.

It’s Liverpool swims against the tide of standard, off-the-peg city branding. It’s a credo positively aligned to the city’s values – creative, ambitious, different. The pulse of a big city, an epic story and a human heart.

Liverpool is more than a place. It’s an experience, a quality, a state of mind. It’s a place where things happen, often for the first time. The urge to invent, innovate, experiment and create is not an option in Liverpool; it’s in our DNA.

We all have a role to play in telling Liverpool’s story and shouting its successes. It’s time to let Liverpool speak for itself; with one voice but through a multitude of creative expressions. We’re posting an invitation to the world.

The message is simple and the signature unmistakable: it’s Liverpool