Screw The Competition

Screw The Competition

In Business? Not exporting? Don’t be alarmed, but your competitors are launching themselves in new, lucrative markets to grow quicker and make more money than you.

How can you beat them? Slander? Sabotage? Explosives? No, the answer is to fight back by exporting yourself.

Don’t be trapped in a ‘small business’ mind-set. Small and medium sized businesses all over the world are getting rich by selling to new markets.

What you really need is advice, expert advice, that’s free, from savvy business people, who can tell you exactly what you need to know.

But before you plot an elaborate kidnap of your business idols, why not take full advantage of the kind souls that are quite literally giving away great, free business advice?

IFB2016 has lined up a series of expert speakers, each of them ready and willing to help you trade better internationally.

There’s some really useful sessions available, including master classes on how to make different nationalities laugh (so they buy your stuff) and seven easy steps to exporting.

Here’s a snap-shot of what’s on offer. Sign up to the IFB2016 business club, put the sessions in your calendar, put the explosives and handcuffs away and prepare to leave your competitors choking on your dust.

MICROSOFT – OPENING NEW WINDOWS

MICROSOFT
You get websites, you get e-marketing, you’re even into your social media (we’ve seen the pictures) but what next? Where can new online solutions like ‘The Internet of Things’ (IoT) really take your business?

So now you’re thinking ‘Internet of what?’, but don’t be put off by the term. IoT is all about where the web is heading and what that means for you.

Whether it’s all new to you or you’re well versed in web 2.0, a session with the smart folks from Microsoft has got to sound like a great idea.

Microsoft Ventures MD Ian Ellis will lead this session. His company fronts a global initiative that empowers businesses around the world, to build great companies, using the tools of today. See the future of your business with this advanced session.


HOW NOT TO UPSET THE WORLD

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New markets are fraught with pitfalls. Unfortunately named products, adverts which offend, social etiquette nightmares, we could go on.

Sara Knowles is UKTI’s Cultural Advisor. She tells businesses the best way to operate in different markets, the common mistakes to avoid and the golden rules of communicating effectively when selling somewhere new.


SMALL STEPS TO WORLD DOMINATION

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Coca-Cola started life in a small Atlanta pharmacist. Mattel in a California garage, which sold dolls furniture. The business world is littered with multi-nationals which started from humble beginnings. But how did they start?

Clive Drinkwater is the Regional Director for UKTI. He is responsible for helping North West businesses achieve success in overseas markets. Clive specialises in helping businesses take those first tentative steps to becoming a business that exports. Who knows where this could take your business?


SHOW ME THE MONEY

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Worried about the cost of exporting? You’re not alone. It’s a barrier for many. UK Export Finance, set up by the government, can help you break through that barrier by giving you capital.

Kevin Ledwith is UK Export Finance’s North West Advisor, he will tell you how his organisation can support you, show you how to secure export finance, and tell you short-cuts to hassle free export financing, without the worry.


MAKE ‘EM LAUGH (IN ANY LANGUAGE)

Clown Sitting on a Chair With Two Young Boys in a Garden
Ok, so we can all but promise that this session will be lively, fun and full of laughs. It’s all about public speaking in global markets. What to avoid and how to liven up your presenting style to entertain, whilst making sure your business message is heard.

Sam Avery is a comedian, he runs Liverpool Comedy Trust. He’s a funny guy and he’ll be sharing his experiences on the global comedy circuit, delivering great public speaking advice and a fair few killer punch lines.


7 STEPS TO MARKETING NOW

Gingerbread and candies
Let us break it down for you, marketing is all about finding your customers and talking directly to them. Digital marketing makes this easier than ever before. No matter how small your market is, no matter how niche, you can now find them direct with nothing more than a few clicks.

René Power is the Founder and Managing Director of Vision B2B Marketing. Renee will tell you seven essential elements of successful international marketing in 2016. If you want to make digital selling more effective and easier, René will show you how.


YOUR DREAM MULTI-NATIONAL AWAITS

YOUR DREAM MULTINATIONAL AWAITS
We’re going to be honest, there’s no right or wrong way to win international customers, it all depends on your business and where your customers are. So a bespoke approach always fits best.

Paul Horan, creator of Cracker123, knows that exporting is easy. His business tackles the challenges of trading internationally. You know all the reasons why you feel you can’t trade globally? Paul loves to debunk them and put you on the road the international trade in three simple steps.


I SEE YOUR MILLION AND RAISE YOU 

I SEE YOUR MILLION AND RAISE YOU
So you’re in business for the thrill of it, for a sense of accomplishment or to give back? Liars. You’re in it for the cash, you know you are. But it’s difficult to second guess what’s going to be huge. (Airbnb – who knew?)

But Innovate UK identify technologies that are going to take off in the future. They use this information to help develop the products and services of tomorrow.

Paul Mason, Innovate UK’s Deputy Director is going to share his thoughts on what will be big in the future. So if you’re looking to expand, develop new products or just back a winning horse this is the session for you.

There are 25 ‘Meet the Expert’ sessions in total, read more about them here.

All of the sessions are free to IFB2016 Business Club members. Sign up for free business club membership here.

Small steps to big business start at Liverpool’s IFB2016.

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Published: 09/06/2016

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